Reveal · Build · Radiate
Most businesses rent it. The ad accounts, the pixel history and the reporting sit in an agency's Business Manager, and they leave when the agency does. We build that capability inside your business instead. Your accounts. Your data. Your login.
What you don't own
If we part ways next month, what do I keep? The answer tells you who has been building equity for the last three years.
Held by your agencyCreated in their Business Manager, under their billing. You are granted access to accounts you don't own.
Built in-houseAccounts in your nameYour Business Manager, your billing, your admin rights. Vendors get partner access and lose it when they leave.
Held by your agencyYears of signal that took years to build, and that starts from zero the day you switch.
Built in-houseHistory that compoundsThe learning stays with your business, so changing vendors costs a transition, not a restart.
Held by your agencyTheir dashboard, framed their way, on their schedule. You don't see the raw numbers.
Built in-houseYour own data, currentThe numbers land in your database on a schedule. The dashboard reads from it, and so can anything else.
Held by your agencyBuilt across their whole client roster and applied to you. Sensible on average, and you are not an average.
Built in-houseA system tuned to youBuilt from your data, your margins and your seasons. Nothing in it was averaged against anyone else's business.
Held by your agencyWhy a campaign was built that way, what was tried last year, living with an account manager who may not be there next quarter.
Built in-houseWritten down and ownedDocumented processes and named owners inside your business. Turnover becomes an inconvenience, not an outage.
Why this is possible now
Running it in-house used to mean hiring twelve people. Now it means building one system.
A media buyer, an analyst, a content team, someone to wire the tools together. No mid-sized business could justify that payroll, so everyone rented, and losing the data was the price. What needed a department now needs a system, and a system can be built once and handed over.
Offers
Start with the audit, or come in where you are. Each door leads to the same place: marketing you own and can run without us.
Reveal
What's live, who owns each account, what it costs and what it returns. You get the full picture and a list of what to reclaim first, and you keep the findings whether or not you keep us.
From $2,500 →
Build
We move your accounts into your name and build the working layer: content systems, the automation between your tools, social and paid, all reporting to one dashboard your team logs into.
From $750/mo →
Radiate
We run it with your people until it runs without us: production, campaigns and a weekly read of what changed, why, and what to do next. You stay on by choice, not because leaving would cost you your history.
From $3,000/mo →
What we build
Bought from four vendors, nobody can tell you whether any of it worked. Built as one layer, content feeds the ads, the ads feed the reporting, and the reporting tells you what to do next.
Content systems
Marketing engines
Social
Paid advertising
How it works
We are not trying to become the vendor you can't leave. The engagement has an end, and the end is the point.
What's live, who owns each account, what it costs, what it returns. You keep the findings whether or not you keep us.
Accounts move into your Business Manager, your billing, your admin. Data starts landing somewhere you control.
Content production, automation, ad structure, and one dashboard your team logs into.
Documented, trained, running without us. We stay on if you want us to, by choice.
Proof, in progress
Dozens of dealerships. Facebook Pages on personal logins, ad accounts inside agency portfolios, one portfolio that looked like corporate's and wasn't. Nobody at the top could see what each store spent or who held the keys.
We read every Page's access screen instead of assuming, and turned the findings into a plan leadership could approve in one read: stores own their accounts, corporate sees all of them, and each store's agency keeps the access its work needs. A command center now tracks every store along the same seven-step path, and the pilot stores get a plain-language briefing every Monday.
The group's name is withheld. Rollout is underway; results will be published when the pilot closes.
Rooftops audited
38
Every store's Meta assets mapped: Pages, Instagram, ad accounts, pixels and who holds each one.
Loose Pages traced
32
Each read from its own access screen, so the plan rests on counts, not assumptions.
Steps per store
7
One path from scattered to owned, tracked store by store in a command center the group logs into.
For car dealerships
Bright Matter plans, buys and reports streaming TV (CTV) and Meta ads for car dealerships, white-glove, in ad accounts opened in your store's name. Your households, your audiences and your reporting history stay with the store.
Start here
A short call, then an audit of what's running and who owns each piece. You get the picture and the list of what to reclaim first, whether or not we work together after.
Or write to shannon.mcneil@brightmattersystems.com